I build companies, products and teams.
I came to Ireland and built businesses across technology, talent and hospitality. Afkar Advisory is where I help experienced founders plan their own move with fewer blind spots.
Use 45 minutes to test the plan against the realities of the Irish market: structure, customers, team, partners and the first 90 days.
I have opened venues, hired across borders, shipped software, made expensive mistakes and rebuilt plans that looked better on paper than they worked in practice. That is the experience I bring to founders considering Ireland.
Short conversations about the businesses, the decisions behind them and the lessons that stayed with me.
Restaurants, product teams, conferences and community work have each shaped how I operate. Different rooms, same discipline: understand the problem, stay close to the people doing the work and follow through.
I advise founders from the same side of the table. I build technology, ship products, hire across borders and run restaurants in Dublin. That range matters when a plan has to survive contact with customers, people and cash flow.
01
Synko connects point of sale, ordering, payments, kitchen operations and business intelligence. I built it around the problems operators face during a real service, and it now supports thousands of businesses worldwide.
02
Nexomos brings brand, product design, software development and digital growth into one delivery team. More than 30 SaaS products have been delivered across retail, education, fintech and wellness.
03Absol Tech helps companies recruit specialist talent and build teams across borders. Recruitment and PEO support sit together, so a move into a new market does not stall when it reaches hiring and employment.
Bad Egg and Moenjo serve different customers with different brand promises. Running both keeps my franchise work grounded in menus, margins, teams, service, technology and the weekly numbers.
Ireland’s first eggdrop specialist, with a deliberately bold identity and locations in Portobello and Rathmines.
Visit Bad Egg ↗
A dining concept shaped by Indus Valley heritage, traditional recipes and a modern expression of Pakistani hospitality.
Visit Moenjo ↗A franchise becomes credible when the brand promise can be delivered by another team, in another unit, without the founder standing beside them. These restaurants are where I test that reality.
Explore franchise developmentAfkarOS brings the work across the group into one view: what matters now, who owns it and what needs to happen next.
Open the Command Centre
The Afkar Foundation supports people who have ability but lack access. The work includes scholarships, technology training, mentorship and long-term community support.
Faith shapes how I think about responsibility. It asks for useful work, done quietly, with a result that lasts beyond the moment.
“Success without spirituality is failure. Real disruption begins from the inside out.”Explore the Afkar Foundation
Longer discussions on building companies, leadership, hospitality, education and the journey between Pakistan, Canada and Ireland.
We can test the product scope, team, operating model and route to market together before you commit time and capital.
Book a consultationWriting on business, technology, hospitality, leadership, travel and faith.
EntrepreneurIn an age of fast code and faster expectations, meaningful transformation still starts with the right problem.
Read the insight →LeadershipA guide to principled leadership, courage and refusing to surrender what matters.
Read the insight →
Hospitality technologyTechnology should serve people and the reality of the restaurant floor—not just the process map.
Read the insight →Bring the business model, the questions and the parts that still feel uncertain. We will use the first call to decide whether Afkar Advisory can help and what a sensible route looks like.
A focused 45-minute consultation for experienced founders and funded teams considering Ireland.
